Generate tailored business results with Google AI-powered campaign
The real game-changer for advertisers is when you combine programmatic ad buying with the power of AI — both to predict what will work best and to create new possibilities. Building on our existing AI tools like Commitment Optimizer and Audience Persona, we're weaving Google AI into the core of buying ads in Display & Video 360. This will help you with everything from finding the right ad deals to getting smarter insights, going far beyond just making things automatic to deliver results that are specifically tailored to your business goals. Here's what is coming up:
Smarter inventory selection: Just tell Display & Video 360 what kind of inventory you need — like "premium CTV deals for live sports fans" — and AI will find personalized suggestions for you, including custom agency pre-negotiated deals. We focus on what's relevant for your business, not just general lists.
Easy campaign setup: Give Display & Video 360 a quick overview of your goals, and Google AI will automatically fill in the best settings for things like audiences, categories, brand safety, genres and more. You can edit that recommendation using your expertise.
Quick help & improvements: No matter where you are in the Display & Video 360 interface, you can now ask questions like "Show me under-pacing line items". It will give you immediate answers to help you improve your campaigns faster.
Instant reports: Just ask for the specific data you need, like "How many sales did my sports ads bring?", and Google AI will quickly create a ready-to-use report for you.
Please read more information in this link.